For companies that are looking to grow, it’s essential to be fully aware of the risks and rewards of global expansion and to appreciate that company culture is a more important consideration than ever.
The U.S. is a complex and diverse blend of races, ethnicities, religions, genders, sexual orientations, and generations. When your corporate culture embraces diversity, your company is in sync with your market and more likely to succeed.
Companies may have great products, outstanding service, or phenomenal, disruptive technology, but it is people who make all those things happen. Culture and talent are the only true differentiators, and there is no doubt that HR has a huge impact on both.