5 Steps to Ignite and Sustain Organizational Growth

In Jason Richmond’s new book, Culture Spark, you’ll get an in-depth understanding of organizational culture—what it is, and why establishing the right culture is more important than ever. Along the way, Jason shatters limiting beliefs and myths to reveal hard truths, such as:

  • Culture is NOT a passing fad

  • Perks and benefits DO NOT create great culture

  • Hiring for culture IS incredibly important

  • Great culture DOES NOT have to cost a fortune


Many authors define and discuss culture, but the common missing element is action. Culture Spark is a great resource for those who desire to go beyond theory and actually do something about their culture. Keep this book at your fingertips.

- Sterling Gross, PCC, HR Senior Executive


Great companies set themselves apart from competitors by recognizing one important fact.

The key to continual success is energizing & empowering your most important asset…your people.


In this new book, business development expert Jason Richmond delivers insights to guide you through a proven process:

IdealOutcomes-map-LARGE PRINT.png
  • Define your company’s values and purpose as they align with your business strategy

  • Diagnose what is working and not working in your current organizational culture

  • Plan the exact action steps needed to inspire the creation of the culture you desire

  • Measure your progress, create accountability, and inspect what you expect

  • Sustain your cultural shift through effective follow up and clear communication


Culture is not simply what we study and learn, it’s what we are made of and able to share. Jason describes in the brightest, simplest, and most straightforward way a powerful framework for using company culture to create value. Definitely a strong weapon for any leader.

- Leonardo De Biasi, Business Development Director, Techedge Group



IdealOutcomes_Final_Case Studies.png

Case studies




action plans


Through tips, templates, case studies, and action plans, he shows you step-by-step how to:

  • Understand what culture really is and why a great one is essential today

  • Recognize why fulfilled employees are your key to growth and customer satisfaction

  • Develop a culture where purpose and profit are of equal value and importance

  • Define and shape the culture you want and unleash the full power of your people

  • And much more! 


If developing a culture that sustains long-term success is on your to-do list, Culture Spark is a must read. Jason Richmond maps out a 5-step plan that today’s business leaders can take action on and execute with confidence and certainty.

- Benjamin Collins, Founder and President, Connex Partners


About the Author

Jason Richmond is the President/CEO + Chief Culture Officer of Ideal Outcomes, Inc.

Jason Richmond is the President/CEO and Chief Culture Officer of Ideal Outcomes, Inc. During his career of more than twenty years, he has had the good fortune of working with companies of all sizes in a wide variety of industries. Jason has partnered with numerous start-up companies to help build solid foundations that have enabled them to become noted industry leaders. He has also worked closely with established Fortune 100 companies to create Leadership Development Journeys. In addition, Jason has provided thought leadership and innovative consulting services to a wide range of mid-size companies.

Over the course of his career, Jason has observed and captured best practices from successful organizations and integrated them into the core principles that form the foundation of Ideal Outcomes.

Jason’s primary career focus began when he took the Dale Carnegie course after living and working in Australia for three years. He fully embraced Carnegie methods and philosophies as he witnessed how they impacted careers and companies around the world in such a positive way. This inspired Jason to partner with Dale Carnegie, which led to him becoming a valued resource for many organizations. In this capacity, he acted as an organizational development partner, helping companies implement talent development paths, culture maps, succession plans, and learning strategies.

This stimulating career path provided Jason the opportunity to travel the world and collaborate with a talented collection of professionals in a multitude of international cultures.

Through Ideal Outcomes, Jason shares what he’s discovered. His mission is to draw from his experiences and apply the lessons he’s learned to his life, his team members’ lives, and his clients’ business challenges.

Jason believes that you don’t learn if you remain stationary. That’s why he dedicates his life and career to continuous improvement. Ultimately, Ideal Outcomes does everything it can to make the lives of its clients better, which in turn benefits the organizations they serve. Jason achieves this by connecting closely with each of his clients on an authentic human level while working to foster energetic business cultures that exude the characteristics that define the people, they most trust and admire.


Every business culture needs an occasional tune-up. In Culture Spark, Jason Richmond provides business leaders with a proven 5-step blueprint for achieving this. He demonstrates how to reignite the startup mindset to develop an organizational culture that fuels long-term growth and inspires employee engagement and higher productivity. This book is truly worth the investment of your time!

– Marsha King, PhD, President, SkillPoint Consulting